LAÍSTOLEDO

Creating
Visual & UI DesignProduct ExperiencesAI DesignDesign SystemsVisual & UI Design
Get in touch
10
YEARS OF
EXPERIENCE
4
SAAS
PRODUCTS
3
FINTECH
PROJECTS
3
MARKET
PLACES
5
B2B
PRODUCTS
4
B2C
PRODUCTS

Human-Led Design.
AI-Powered Process

Senior Product Designer blending original craft with AI-assisted workflows, from concept to production-ready UI.

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Profile

Portrait of Laís Toledo

10 years crafting design and intelligent usability

My path started in Graphic Design, but it was my love for the visual arts that shaped how I see a screen, the weight of a line, the rhythm of a page, the details most people scroll past.

In UI and Visual Design, I turn that eye for detail into interfaces that feel effortless. In Research, I let real user behavior, not assumptions, guide what I build.

And in Design Ops and Systems, I've built and documented design systems across companies, bringing structure and consistency to every team I've worked with.

More recently, I've brought AI into my process, using it to speed up exploration, test more directions, and handle repetitive work faster. But it's a tool that adds to the process, not a replacement for it: the judgment, the empathy, the decisions about what actually serves the user still come from me.

Tools

FigmaSketchAdobe XDFramerFigJamMiroMazeDovetailHotjarPhotoshopIllustratorClaude CodeClaude DesignFigma AI

Soft skills

EmpathyFast learnerClear communicationProblem-solvingAnalytical thinkingSelf-management

Cases

I approach AI as an accelerant, not a substitute, it compresses my iteration cycles, but the judgment behind every decision still comes from ten years of practice
10
YEARS OF
EXPERIENCE
4
SAAS
PRODUCTS
3
FINTECH
PROJECTS
3
MARKET
PLACES
5
B2B
PRODUCTS
4
B2C
PRODUCTS
Get in touch
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