environmental simulation
objective
migrate and optimize environmental simulation functionalities, enabling in-store customers to test projects using materials from active inventory increase the store's sales volume.
research
ideation
discovery
design
1. persona ecosystem mapping
conducted quantitative segmentation (analytics, CRM data) and qualitative validation (stakeholder workshops).
mapped cross-channel touchpoints and emotional drivers using Jobs-to-Be-Done frameworks and developed dynamic persona models.
2. ethnographic research with customers store users/staff
data triangulation: behavioral data × self-reported needs × staff insights.
3. contextual wireframes supporting edge-case user journeys
prototypes accounting for: low-connectivity environments, multi-user collaboration needs, real-time inventory volatility and guerilla validation: in-context cognitive walkthroughs with staff.
solution & features development
enable seamless user driven image personalization through instant upload capabilities
users can upload images via QR Code of their environment and see the result at the same time.
implement simulation image export functionality for client sharing
users can share with their architect or whoever they want the result of their simulation
results achieved
customers and staff consistently praised the quick upload and simulation of custom environments, reinforcing trust in the platform’s reliability and the company’s expertise.
increased sales of simulated materials in the improved version of the simulator
e-commerce
website
objective
create visual user interface design for Dexco's e-commerce website, creating high-converting and visually engaging interfaces for key screens such as the home, product listing (PLP), and search results pages.
discovery
design
homepage design
hero banners & promotions:
designs eye-catching, conversion-driven layouts for featured campaigns, sales, and seasonal promotions.
navigation & mega-menus:
ensures intuitive category access with clear visual hierarchy.
personalized content blocks:
UI for recommended products, trending items, and dynamic widgets.
trust signals: strategically places badges to build credibility.
PLP design
grid vs. list view: optimizes product card layouts (image size, pricing, CTAs) for scannability.
filtering & sorting ui: designs intuitive controls
(sliders for price ranges, color swatches) with clear visual feedback.
pagination & infinite scroll: balances performance and usability based on user behavior.
empty states & error handling: friendly ui for no results or out-of-stock scenarios.
search results
predictive search ui: designs dropdown suggestions with product thumbnails, categories, and trending queries.
search results layout: prioritizes relevance with visual cues.
faceted search: complex filter systems (size, brand, ratings) with applied-filter tags.
mobile-first considerations: adapts touch-friendly interactions.
