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SLINKO |
CUSTOMER
MANAGEMENT
desktop
Research
Ideation
Discovery
Design
Understand and document problems in the user journey
Facilitate customer management experience within the platform
Adoption of a new payment method registration flow
Bring a new interface identity to the platform
The main objective of the product was to improve the customer journey during configuration and management.
Mapping and creating product personas.
Interviews with users to map their strengths and weaknesses.
Benchmark for researching design trends and differentiators from direct competitors.
I started with discovery at the following points:
Once these points were mapped, I began the ideation phase, where I developed some possible ways to improve the mapped pain, they were:
Develop design designed to convey fluidity, creativity and innovation
Short and practical payment setup journey for choosing card and payment methods
I also developed the SAC pages better as it was mapped by user interviews
RESULTS ACHIEVED
Increasing the user's sense of trust towards the brand.
Reducing the journey time from login to payment made.
Positive feedback from users about making payments easier, answering questions, and finding new purchase plans.
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